The rise in ad-blocking software is another sign that users are now in control of their media experience and it’s no surprise the advertising industry is abuzz with talk about ad-blocking. Some observers suggest the best solution is to fight fire with fire and propose deployment of software to block the ad blockers.
Peter Naylor is the SVP of Advertising Sales at Hulu where he oversees the company's advertising sales and sales operations functions. Read Peter's full bio here
Justin Fromm leads Hulu’s Ad Sales Research gro...