The rise in ad-blocking software is another sign that users are now in control of their media experience and it’s no surprise the advertising industry is abuzz with talk about ad-blocking. Some observers suggest the best solution is to fight fire with fire and propose deployment of software to block the ad blockers.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.