"Digital fluency is more about attitude and behaviors than it is about age," stated Julie DeTraglia, Head of Research, Hulu. Her company just released the results of a major new research study on what constitutes digital fluency, focusing on how consumers adapt different digital journeys throughout different forms of media, in e-commerce and across lifestyle brands. The results confirmed tested truths while also offering some surprising insights, which she recently discussed with MediaVillage.
Hollywood, CA -- As tortured genius Victor Stein on Hulu’s Marvel’s Runaways, James Marsters, on the surface, is not the perfect father. Like the rest of the runaways’ parental units, Stein lied to his son Chase (Gregg Sulkin) about being an evil so-and-so; the reason all the runaways banded together in Season 1 to, well, run away. While the character appeared to receive his comeuppance at the end of the first season he does live, albeit in suspended animation, to appear in Season 2 which is currently in production and due to start streaming later in the year. Fans of the series will agree -- he’s simply a bad dad -- yet Marsters has his own view on the character’s parenting style. “I would argue that Victor is not a bad dad,” he told MediaVillage during a recent set visit. “He’s not the perfect dad, and he may be a little too hard on his son -- maybe a lot too hard -- but it’s better than being too easy on a genius kid.
Of all the Digital Content NewFront participants last week, Hulu arguably came in with the most momentum generated by a single series: The Handmaid's Tale. The acclaimed rendition of Margaret Atwood's dystopian novel had an outstanding trifecta to start this month: raves for its just-launched second season; a Peabody Award (which will be celebrated in public May 19) and, hours before Hulu opened its showcase, the go-ahead for a third season.