Hulu is a premium streaming TV destination that offers hundreds of thousands of hours of the best of the best television programming and movies to subscribers. Since its launch in 2008, Hulu has been at the forefront of entertainment and technology and continues to redefine TV by connecting viewers with the stories they love.
Hulu has embarked into new advertising terrain with their advancement of "pause advertising" and has just announced that they have signed up two beta advertisers, Coca-Cola and Charmin, to test its ad effectiveness and reception. The intent is to roll it out in 2Q19 in select content within the Hulu streaming library.
"Digital fluency is more about attitude and behaviors than it is about age," stated Julie DeTraglia, Head of Research, Hulu. Her company just released the results of a major new research study on what constitutes digital fluency, focusing on how consumers adapt different digital journeys throughout different forms of media, in e-commerce and across lifestyle brands. The results confirmed tested truths while also offering some surprising insights, which she recently discussed with MediaVillage.
Of all the Digital Content NewFront participants last week, Hulu arguably came in with the most momentum generated by a single series: The Handmaid's Tale. The acclaimed rendition of Margaret Atwood's dystopian novel had an outstanding trifecta to start this month: raves for its just-launched second season; a Peabody Award (which will be celebrated in public May 19) and, hours before Hulu opened its showcase, the go-ahead for a third season.