Watching TV used to be a one-way relationship. Big studios would create content, sell it to one network and program it to air at one time, once a week. From there, viewers would have to rush home and see if there was a show for them, or choose another activity to occupy their time. That is the TV experience of the past. Today, with the proliferation of on-demand streaming services and major advances in technology, viewers can get the content of their choice when they want it, on their favorite device, wherever they want to watch and for as long as they choose. In fact, 60% of our viewers tell us they like to watch multiple episodes of a series in one sitting. Thirty-two percent prefer to watch week-to-week, and a very dedicated (and likely sleep-deprived) 8% will frequently choose to binge an entire season or series in a single day. To better understand the viewing habits of the bingers, the appointment viewers and everyone in between, Hulu Insights analyzed our massive store of viewer data to reveal three key findings that have emerged now that TV viewing is completely in the viewer's control -- what we call "the dynamics of choice."
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