Hulu has embarked into new advertising terrain with their advancement of "pause advertising" and has just announced that they have signed up two beta advertisers, Coca-Cola and Charmin, to test its ad effectiveness and reception. The intent is to roll it out in 2Q19 in select content within the Hulu streaming library.
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Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more
