Hybrid iTV: Interview with content recognition startup CEO Zeev Neumeier - Michael Collette

INdustry by Collette Content Aware TVs ampamp The Future of TV from michael collette on VimeoThis week we visit with the highly animated intelligent and entertaining Zeev Neumeier CEO of TV Interactive Systems For information about TVIS and their distinct approach to Automatic Content Recognition please see Rick Howeamp8217s excellent interview with Zeev in mid FebOur discussion centers on the applications economics and strategy for Content Aware TVs First we spend a little time discussing the important ways in which Connected TVs with Automatic Content Recognition may form a new and perhaps very important step forward for television as a medium Then we discuss how Hybrid iTV can provide valuable engagement for TV advertisers including a reference to an interesting report put out by Canoe Ventures on the impact of Interactive advertising Get that report here Next we discuss the powerful new measurement tools for TV advertisers that ACR enables We go on to review the creative potential of the new medium And then we discuss targeted video advertising on TV or dynamic ad replacement After that we discuss program enhancement and the very popular socialization of TV Pun intended We end with some view of 2012 and the roll out of Content Aware TVsHope you enjoyMichael Collette is the founder and general manager of MediaTech Strategies a consulting company specializing in commercialization of new media technologies Recently weamp8217ve been very active in Smart TVConnected TV Advanced Advertising and Interactive Television Michael can be reached at michaelcollettecomRead all Michael39s MediaBizBloggers commentaries at Michael ColletteCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerMediaBizBloggers is an openthought leadership blog platform for media marketing and advertising professionals companies and organizations To contribute contact Jackmediadvisorygroupcom The opinions expressed in MediaBizBloggerscom are not those of Media Advisory Group its employees or other MediaBizBloggerscom contributors Media Advisory Group accepts no responsibility for the views of MediaBizBloggers authorsamp160

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Hybrid iTV: Interview with content recognition startup CEO Zeev Neumeier - Michael Collette

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