I Have No Clue What 2012 Will Bring. Nobody Does. - Uwe Hook

It39s January 19 and we should be safe from the quotTen predictions for 2012amp8243 or quotFive things you should know about 2012amp8243 bombs I have been hiding from these mindnumbing weapons of mass intelligence destruction avoided punditry masked as superficial insights shrapnel and decided to come out of hiding to declare quotAll predictions are uselessquotWhyA We base most of our predictions on the past and things we know now That39s why you see so much talk about mobile Facebook more Facebook sprinkle in some Twitter Google and even more mobileBWe try to predict behavior based on gazillions of complex interactions between unpredictable social animals we commonly call human beings Who predicted the Arab Spring Nobody Who predicted the financial crisis Maybe three people and they made billions Who predicted the success of the iPhone Not manyCWe tend to predict the obvious Sure the ongoing depression recession tends to keep people scared of the future and their wallets closed The oil price and peak oil predictions will end the flight to suburbia and lead to more lively urban lifestyle With all its advantages and problems The ongoing crisis of institutions too big to fail Congress gridlock will lead more people to look for solutions outside of the usual path and way of thinking The digitization of relationships and splintering of media channels will lead more people to flock to events where we can feel as one again This can be as superficial as the Super Bowl spiritual and out there as Burning Man or personal in a local eventBut you knew that already These are not predictions These are just observationsCommercial URL httpwwwyoutubecomwatchfeatureplayerembeddedampampvM2nb1vyhNYThis is an ancient commercial created by my old agency Springer ampamp Jacoby You see a lot of the car but the only thing really moving is a bicycle We didn39t follow anyone We took a risk Based on the insight that MercedesBenz owners want to feel good about owning a green car Because there39s more to life than a car Things like fresh air and clean water That39s not new in 2012 It was in the 9039sMy prediction for 2012 If you ignore all predictions you might have enough time to provide new answersUwe Hook is the CEO and CoFounder of BatesHook Inc wwwbateshookcom and a veteran of the advertising and marketing industry with the goal of building connections between people and brands Uwe can be reached at uwebateshookcomRead all Uwe39s MediaBizBloggers commentaries at SubversionsCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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I Have No Clue What 2012 Will Bring. Nobody Does. - Uwe Hook

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