I Sleep With One Leg Under the Covers and One Leg Out to Balance the Hot/Cold - Walter Sabo

Your head of Internet Services has never mentioned this group to you or thesequotI Like to sleep with my cell phone under the pillowquotquotI like to sleep with the fan on in the winterquotquotThe Annoying Orangequot10000000 LIKESChannel 7 in New York WABC TV over 45000 LIKESSocial media is driven by the thrill of finding quotsocial secretsamp174quot First you admit to yourself that you have an interest or behavior then you bravely admit it strangers and then experience the thrill of realizing that over half a million people share your preferenceRemember the movie RISKY BUSINESS Everyone recalls Tom Cruise playing air guitar in his underwear because most viewers discovered they weren39t alone in their private rock star persona Few remember the hot sex scene on the Chicago LIf you sleep with one foot out of the covers it didn39t even occur to you to share that information but now that you know there is a Facebook community dedicated to it you feel validated and confidentLook at the Channel 7 Facebook LIKES the count is fewer than any of the organic community sites listed During every newscast the station pushes viewers to their Facebook page Most stations do Channel 7 is America39s most watched local TV station yet they only have over 45000 Facebook LIKESTHE ANNOYING ORANGE a video web star who exists only online has 10000000 LIKESTAKE THE CONVERSATION WITH YOUR CUSTOMER ONLINEamp8226 Asking a customer to LIKE you is arrogant Why should they LIKE you They are in control of the conversation they set up the communities they build the crowd They want to be LIKED as much as your brand Promise to LIKE them back Watch your LIKEs and FOLLOWS take a jump when you make it an even exchangeamp8226 Go to the crowd Bring the conversation of the online community to the radio or TV platform The reverse rarely works For example it is stunning how many groups online are devoted to SLEEP The idiosyncrasies of adult sleep and the challenges of getting kids to sleep generates major communitiesin the multimillions Rather than trying to form new communities and failing attach your initiatives to the existing communitiesamp8226 Study the Web Stars We have distilled for our clients the success initiatives of the most watched video producers By fashioning video production based on what works online versus what works on TV or on Screen you will save multimillions in wasteful 198039s style production Key tip The more expensive it is the less likely it is to attract a crowdThis is the moment for the industry to transition from technocrats to marketers and content creators In 1926 David Sarnoff at the time a staff lawyer at RCA realized he had to meet a similar challenge RCA in the 192039s was primarily an aggregator of radio patents Radio sales in the late 192039s were declining Sarnoff concluded that the wrong people were making the radio showsquotRadio programs made by lawyers accountants and engineers will have limited appealquot said Sarnoff His solution was a creative hot shop a home for the best show people in America with the mission of making radio shows that would sell radios The company he started to achieve that goal is NBCThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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I Sleep With One Leg Under the Covers and One Leg Out to Balance the Hot/Cold - Walter Sabo

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Walter Sabo

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I Sleep With One Leg Under the Covers and One Leg Out to Balance the Hot/Cold - Walter Sabo

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