Unpacking Pangaea: Premium Programmatic at Scale with Transparency at the Core
The Guardian, CNN International, Financial Times, Reuters and The Economist have recently joined forces to create the Pangaea Alliance—a network that offers access to their combined online advertising inventory as they attempt to compete with global digital platforms. How does a network of premium players allow for programmatic at scale while still affording brands transparency, audience quality, and a lack of fraudulent traffic? This session unpacks the alliance and its impact on the digital marketing.
Jay Sears, Senior Vice President, Marketplace Development, Rubicon Project

 

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