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IAB Digital Video Study Illustrates Growth -- Pivotal Research

Author

Brian Wieser

Publish date

May 03, 2016

Channel

Wall St. Speaks Out

Trade group the IAB released a study on digital video advertising yesterday. While positive trends for sellers of online video – such as Google's YouTube – can clearly be read through from the results, we note that the small advertiser skew contained within the study does not convey as much negativity for traditional TV owners as headline conclusions might suggest.

Brian Wieser

Brian Wieser is a Senior Analyst at Pivotal Research Group, where he covers securities which are impacted by the advertising economy, including Facebook, Google, Yahoo, Interpublic, Omnicom, WPP, Publicis, Nielsen, CBS, Viacom and Discovery Communications. B… read more