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IAB Digital Video Study Illustrates Growth -- Pivotal Research

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Brian Wieser

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Wall St. Speaks Out

Trade group the IAB released a study on digital video advertising yesterday. While positive trends for sellers of online video – such as Google's YouTube – can clearly be read through from the results, we note that the small advertiser skew contained within the study does not convey as much negativity for traditional TV owners as headline conclusions might suggest.

Brian Wieser

Brian Wieser is Global President, Business Intelligence for GroupM, WPP’s media investment Group. He is leading GroupM’s thought leadership practice to ensure that WPP’s clients receive actionable marketplace intelligence on markets, audien… read more

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IAB Digital Video Study Illustrates Growth -- Pivotal Research

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