Ice-T is a name, is a brand, is a place (he may have come up in L.A. but New York is proud to claim him). He's also a meme, internet sensation and known by many as an unsung O.G. After all, you can't think of the Law and Order franchise and not think of Ice-T, and are you really a New Yorker if you haven't binge-watched Law and Order SVU?
Ice-T, RXBar and Brands that Capitalize on Place and the New York Moment
![Ice-T, RXBar and Brands that Capitalize on Place and the New York Moment](/media/articles/SubwayStation.jpg.550x380_q85_box-31%2C0%2C579%2C381_crop.jpg.webp)