As datasets get more granular, advertisers are able to maximize their ability to hyper-target a range of important consumer groups. One important constituency in particular is Hispanics, who are among an increasingly important U.S. consumer group that a4 Advertising's head of multicultural, Glenda Villanueva-Marchetta (pictured at top), believes is a must-have for advertisers.
Ignore the Hispanic Consumer at Your Peril, Says Glenda Villanueva-Marchetta
![Ignore the Hispanic Consumer at Your Peril, Says Glenda Villanueva-Marchetta](/media/articles/Glenda_PICTURE_4hvqNAP.jpg.550x380_q85_box-55%2C55%2C537%2C390_crop.jpg.webp)