The annual Attribution Accelerator conference this Thursday in New York City is gearing up for record attendance. What can we expect? What have been the advancements over the past twelve months? Sequent Partners, the event organizer, created the Attribution Accelerator three years ago because it realized the industry lacked a forum that focused solely on attribution, which has become a much bigger issue for cross-platform measurement. There is still a lack of transparency and, as of yet, no industry standard approach.