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About Us

Inflection Point: Cleaning Up the Programmatic Media Landscape

Author

John Donahue

Publish date

Channel

Sonobi

It should be no surprise that we at Sonobi have taken serious issue with some of the bad practices in programmatic media that have become so common. For Pete’s sake, we built a robot suit and made four films to call attention to the problems. Watch one above. #bewareofthebrobots

John Donahue

John Donahue is the CEO and co-founder of WLxJS, a media consultancy focused on auction-based media platforms. John has 20 years of experience building creative strategic solutions that help shape brands using insights, analytics and digital technology. He h… read more