Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global advertising. Between 2016 and 2019 they will drive 14% annual growth in total display advertising -- a category that includes these formats as well as traditional banners -- according to Zenith’s new Advertising Expenditure Forecasts, published today. Total display expenditure will rise from U.S.$84bn to U.S.$126bn over this period, accounting for 64% of all the growth in global ad expenditure. By 2019 total display will account for 50.4% of internet advertising expenditure, exceeding 50% for the first time.
Innovative Digital Formats to Drive Global Ad Growth to 2019
![Innovative Digital Formats to Drive Global Ad Growth to 2019](/media/articles/press_release-keyboard_A5n1Dij.jpg.550x380_q85_box-0%2C0%2C266%2C185_crop.jpg.webp)