"Show, don't tell," is a golden rule of storytelling. With its new "A Day in the Life of an Audio Ad" campaign, SXM Media takes that adage to a new level. For this latest interactive experience, the company created an audiobook and an eBook that detail how an audio ad lives on SXM Media's platforms -- SiriusXM, Pandora and Stitcher. It also shows how an ad interacts with consumers from the time they wake up until they go to bed.
Inside an Audio Ad's Daily Journey: SXM Media Shares Storytelling Content
