"Show, don't tell," is a golden rule of storytelling. With its new "A Day in the Life of an Audio Ad" campaign, SXM Media takes that adage to a new level. For this latest interactive experience, the company created an audiobook and an eBook that detail how an audio ad lives on SXM Media's platforms -- SiriusXM, Pandora and Stitcher. It also shows how an ad interacts with consumers from the time they wake up until they go to bed.
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