We have analyzed trends associated with the use of television alongside commercial share trends for national media owners in the United States through the end of the calendar month of May 2017 (covering the period running from May 1 to May 31 rather than the broadcast month, which ran from May 1 to May 28 this year). Complete data including time-shifted viewing and commercial impression data for this period became available from Nielsen on Monday.
Internet-Connected Devices Up, TV Viewing Down, Ad Loads Stable - Pivotal Research
