Measuring the value of out of home (OOH) has become much more robust than it once was, making it an even more vital part of media plans. That's according to Bella Nguyen, Director of Media Data Solutions at Intersection, which offers more than 400,000 digital and static OOH assets nationwide.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.