Measuring the value of out of home (OOH) has become much more robust than it once was, making it an even more vital part of media plans. That's according to Bella Nguyen, Director of Media Data Solutions at Intersection, which offers more than 400,000 digital and static OOH assets nationwide.
Intersection Deepens DOOH Data Insights, Expands Into New Ad Categories
![Intersection Deepens DOOH Data Insights, Expands Into New Ad Categories](/media/articles/bus_advertising_iStock-1056670254.jpg.550x380_q85_box-205%2C0%2C2134%2C1339_crop.jpg.webp)