Introduction from the DRTV DERAILERS eBook - Part 1 of 13 - Irv Brechner

IntroductionThe Internet has turned out to be both a blessing and a curse Lower transaction costs and better consumer experiences But also a constant wave of options involving new technologies and tactics you need to master as a DRTV marketerBack in the day pre39Net producing a winning DRTV campaign was so much easier than it is today Orders came in by unique 800 numbers and in envelopes with checks Media was cheap and consumers had plenty of money to spendBut then the Internet came along Web sites Shopping carts Search engine marketing Banner ads Social networks And suddenly making DRTV work became more complex more difficult and more costlyWith media costs steadily increasing and a consumercentric environment developing DRTV marketers now faced the need for online ordering and tracking building web sites and landing pages and learning how to use paid search to their advantageThis eBook will summarize 12 different Internet age issues that can wreak havoc with your DRTV campaign and present tactics and strategies to address them amp8211 and ensure that your gravy train keeps on chugging We call them quotbridges over disasterquotBridge Over DisasterWhat you need to do to make sure your DRTV train does not derail In the next 12 weeks we will present the most critical issues facing DRTV marketers and what you can do to resolve them Derailer 1 WebsiteLanding Pages Derailer 2 Online Shopping Cart Derailer 3 Information Inconsistency Derailer 4 Lack of Robust SEM Program Derailer 5 Lack of Accurate Tracking Derailer 6 Too Many Distractions Derailer 7 Not Using Video Footage Online Derailer 8 Customer Acquisition Links Broken Derailer 9 Not Addressing the quotFree Shippingquot Issue Derailer 10 Ignoring Online Competition Derailer 11 No Social Media Presence Derailer 12 No Video Site Presence amp160You can download the entire ebook at any time at httpDD111acquirgynetIrv Brechner has written over 100 published direct marketing articles and 13 books on a variety of topics He39s been a pioneer in online customer acquisition since 1996 and offline for his 35year career He has developed Acquirgycom39s quotCustomer Acquisition Intel Centerquot acquirgycomintel he evangelizes bestofbreed tactics to help companies acquire customers in the digital age He can be reached at irvacquirgycom Read all Irv39s MediaBizBloggers commentaries at Customer Acquisition IntelCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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Introduction from the DRTV DERAILERS eBook - Part 1 of 13 - Irv Brechner

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Introduction from the DRTV DERAILERS eBook - Part 1 of 13 - Irv Brechner

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