Nissan is poised to turbocharge its marketing efforts, the automaker told dealers on February 13. It was a message they needed to hear. "We have been on a tough road, and we appreciate you sticking with us," David Kershaw, a Nissan sales vice president said in a letter to the retailers. "Our goal is to drive more quality traffic to your stores in 2020, increase throughput, and help you grow your dealer profitability."
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.