It’s Time to Reinvent Your Retail Organization and Break Down Silos

Through the power of specialties, organizations have built silos.  Those silos are now crippling the opportunities for sales in the world of consumer-led commerce.  Retail teams sat comfortably within sales organizations, designing and delivering a consumer’s point of sale experience and doing so with great success.  Marketing teams sat comfortably in brand experience outside of the store.  It was a relay race of baton passes which worked in the world of yesterday.