Through the power of specialties, organizations have built silos. Those silos are now crippling the opportunities for sales in the world of consumer-led commerce. Retail teams sat comfortably within sales organizations, designing and delivering a consumer’s point of sale experience and doing so with great success. Marketing teams sat comfortably in brand experience outside of the store. It was a relay race of baton passes which worked in the world of yesterday.
It’s Time to Reinvent Your Retail Organization and Break Down Silos
