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It’s Time to Reinvent Your Retail Organization and Break Down Silos

It’s Time to Reinvent Your Retail Organization and Break Down Silos

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Ali Nehme

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Publicis Media InSites
5

Through the power of specialties, organizations have built silos.  Those silos are now crippling the opportunities for sales in the world of consumer-led commerce.  Retail teams sat comfortably within sales organizations, designing and delivering a consumer’s point of sale experience and doing so with great success.  Marketing teams sat comfortably in brand experience outside of the store.  It was a relay race of baton passes which worked in the world of yesterday.

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Ali Nehme photo

Ali Nehme

Ali is currently the global Commerce lead for Publicis Media. In this role, he is focused on developing and advancing the Commerce capabilities within Publicis Media across the top 20+ markets. Prior to his role, he was focused on the EMEA business leading c… read more

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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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