When James Dean donned dungarees in Rebel Without a Cause, he unknowingly triggered one of the most enduring and ubiquitous fashion trends of all time. His iconic coolness and defiance of authority inspired millions of young baby boomers to embrace his denim as their own proletariat uniform of youthful rebellion. With just one piece of long-form content, "One-Speed Dean" had created the most spectacular viral sensation that a then-nascent marketing industry had ever seen. He lived fast and he was ahead of his time.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.