To say author and business consultant Jim Collins can hold a massive ballroom at rapt attention is rather a glaring understatemnt. For more than two hours he commanded the audience during the opening general session of MFM's 63rd Annual Conference last month. What he had to say -- and how he was able to get conference attendees to respond -- is something not often witnessed in our short-attention-span world.
Jim Collins Learned What Makes Great Companies Tick -- and Shared It at MFM's Annual Conference
![Jim Collins Learned What Makes Great Companies Tick -- and Shared It at MFM's Annual Conference](/media/articles/Jim_Collins_2.jpg.550x380_q85_box-0%2C0%2C622%2C432_crop.jpg.webp)