If you're marketing to age, you've likely discovered that boomers have convinced themselves that they're getting better with age. When it comes to symbols that are associated with positive aging, nothing else conjures up glorious improvement over time like fine wine. This rich metaphor is so universally accepted that no treatise on marketing to age would be complete without a deep understanding of the parallels between wine that gets better with age and people who also see themselves improving with age.
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