John Bishop, Jeff Minsky, Larry Novenstern Join MyersBizNet

MyersBizNet the parent of MediaVillage and The Myers Report has announced the addition of several new team membersamp160including John Bishop Jeff Minsky and Larry Novenstern to enhance its leadership in businesstobusiness market intelligence and content marketing serving the media marketing advertising and entertainment communitiesamp160 Bishop reports to MyersBizNet founder Jack Myers as Head of Media Insights and Research for The Myers Report responsible for delivering B2B industry knowledge from Myers39 syndicated and custom research studies to drive more informed confident decisions across the marketing ecosystemamp160 Minsky is joining as Editor and Lead Analyst for The Myers Report responsible for expanding market insights and intelligence delivered to the MyersBizNet community of more than 120member companiesamp160 Novenstern joins MyersBizNet as DirectorMarketing Partnerships tapping into his nearly 40years ofamp160experience building innovative partnerships with brand marketers agencies and media companiesMyersBizNet has also expanded its research content and social marketing teams with the addition of Yijie Zhu as Research Analyst for The Myers Report Hayley Ann Virgil as MediaVillage Assistant Editor Paul Keegan as editorial coordinator for MediaVillage and Amanda Keaton and Steven Tsakanikas as MediaVillage Social Media Coordinatorsamp160 Hayley Paul Amanda and Steven report to MediaVillage Head of Content Strategy EB Moss in collaboration with MediaVillage Editor Ed MartinBishop has two decades of market research and strategy experience providing consumer and B2B insights to clients across a range of industries including media technology retail and healthcare Starting his career in B2B data analytics with IBM business solutions at Ogilvy he joined MyersBizNet from System1 Research formerly BrainJuicer where he advised advertisers by applying behavioral science research to grow brands through understanding the emotional drivers of decisionmaking He has also led strategy and insights teams at Digitas and MediaCom and managed media and technology client relationships at GfK He39s a graduate of Purdue UniversityMinsky is best known in the media community for his leadership in emerging media at Omnicom Media Group where he served in several roles including Director Emerging Media Investment and OMD39s National Director of Emerging Media Jeff has advised senior level marketers on the latest technologies and their impact on media consumptionamp160 He established the NEXT Emerging Media Consortium which counted among its members FedEx Visa Bank of America Clorox Hilton McDonalds Coty Hershey39s and Anheuser Busch He is one of only a handful in the industry with not only a strong mix of traditional and digital knowledge and experience but experience on all sides of the business agency client and media sales He was coauthor and lead negotiator for the 4AsIAB Industry Standard Terms and Conditions for the Buying of Digital Media Jeff39s career includes roles at DeWitt Media Ogilvy ampamp Mather Rapp Digital and Unruly and he39s a graduate of Yeshiva UniversityNovenstern is recognized for his leadership in building sports marketing partnerships while a senior executive at BBDO after beginning his career in media buying at D39Arcy and J Walter Thompson From 2001 to 2005 he led broadcast and cable network buying for Deutsch Inc where he developed inprogram enhancements for all Deutsch clients including Revlon39s All My Children and Mitsubishi39s The Restaurant He then joined Optimedia International a division of Publicis as EVP Managing Director where he managed national broadcast emerging media and digital assets and all sports marketing related opportunities Most recently Novenstern served in partnership roles with The Tennis Channel and Estrella TV and he39s a graduate of Syracuse UniversityZhu holds a Master39s Degree in Information Management and a Certificate of Advancedamp160Study in Data Science from Syracuse University as well as a Bachelor39s Degree in Accounting She has interned at Dun ampamp Bradstreet and Nielsen with experience in market research qualitative and quantitative analysis survey development conducting interviews and reporting Keegan has a Master39s Degree in Journalism from the University of Limerick and a Bachelor39s Degree in English and Information Technology from the National University of Ireland Galwayamp160Virgil has served as copy editor researcher freelance writer and social media coordinator for Philadelphia Magazine and Philadelphia Wedding and other publications She earned her BA in English and Professional Writing at Kutztown University of Pennsylvania Prior to joining MyersBizNet Keaton was Data Quality Editor for Comcast in Philadelphia working with VOD content and programming She earned her BA in Communication with a focus in Mass Media and Journalism from La Salle University and has interned at 6ABC and 900amWURD Radio Tsakanikas previously led the digital strategy for Skyscraper Sports Pedicurecom and Proprietor Lifestyle successfully growing each brand39s online presence on multiple platforms At CUNY Baruch College he earned a Bachelor of Business Administration in Computer Information Systems with a minor in Communication StudiesJack Myers founder and chairman of MyersBizNet commented quotWith our expanded focus on market intelligence and the industry39s acceptance of our reinvention of B2B content marketing at MediaVillage we39re building our internal resources to respond to market demand We39re excited to be at the hub of industry transformationquotABOUT MYERSBIZNETMyersBizNet is a membership network of business leaders We connect our members through an integrated platform of market intelligence thoughtleadership content and business connectionsTHE MYERS REPORT is the media and marketing community39s leading market forecaster We specialize in understanding and predicting the motivations and emotional drivers that influence marketing investments For more than 30 years our proprietary research reports have provided expert insights guiding the gotomarket strategies of brand marketers agencies and media companies We track evaluate and report on the competitive performance revenue growth potential and partnership value of more than 400 media companies and brands MEDIAVILLAGE is the exclusive home for the journalisticallygrounded and curated thoughtleadership content of business influencers and experts serving professionals at all career levels and interests and providing a navigational guide to their futures amp160At 120 MediaVillage sites we share the thoughtleadership content personal stories case studies research white papers future forecasts best practices and opinions of MyersBizNet member organizations respected journalists wellknown columnists and experts across the business ecosystem JACK MYERS KNOWLEDGE EXCHANGE connects our members through custom events and introductions concierge services educational courses professional development resources and purposeled experiential programsClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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