Since the beginning of time, people have built and held power by leading their followers to believe in a common idea and then giving them a way to share information with each other to push that idea forward. Generation Z is the first major group to never have known a world without immediate access to information. Therefore, we not only have the audacity to believe we’re entitled to achieve our highest goals, but we’ve been given the tools to empower our ideas and advocate for ourselves in ways our parents never could’ve imagined. Thus, brand marketers must re-shift the model, mission and mindset of their organization if they want to survive the disruption of Generation Z.
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