A three-minute presentation slot at the annual TED Conference is considered a coup, but that didn't suit serial entrepreneur Ben Kaufman. You couldn't have asked for a more auspicious debut – call it a cotillion for the Digerati. But Kaufman requested -- and got -- more for Kluster: a room of his own to mount 72 Hours – the ideation and rapid prototyping of a concept from inception through implementation, leveraging the entire TED community and its Web-connected global outliers. While the educational board game Over Therewas ultimately realized, 72 hours prior Kaufman had absolutely zip -- zero idea what outcome stood on the horizon. And that's the way he likes it. In an exclusive interview with JackMyers Media Business Report, Kaufman explains the Kluster model and we explore how its architecture can -- and should -- influence a way forward not only for customer collaboration, but more broadly how projects and goals of any scope can be structured and evaluated.