Launch of MeetingPrep.com Search Disrupts B2B Marketing for Media, Advertising & Entertainment Industry

After two years of development and pilot testing MyersBizNet has launched MeetingPrepcom a media and advertising industryspecific search engine organized to support and advance B2B marketers educators diversity professionals and job seekers The vertical search engine is integrated with MyersBizNet39s industryleading education research and workforce development resources MediaVillage AdvancingDiversityorg and The Myers ReportMeetingPrep vertical industry search is the vision of media ecologist Jack Myers founder of MyersBizNet and a wellknown marketing and media industry leader who has been at the forefront of industry innovation for more than four decadesMyers describes MeetingPrepcom as quotthe traffic driver to more than 15000 original and exclusive multimodal educational reports articles studies white papers and profiles aggregated and curated at MediaVillage in collaboration with hundreds of leading media companies agencies nonprofit organizations trade associations and subject matter expertsquotThe media industry39s need for MeetingPrepcom evolved from The Myers Report research conducted among leading brand marketers universities and DEI leaders quotWe have an epidemic of commoditized information that has become a form of garbage barely useful for preparing for the most basic meeting or for achieving even the most fundamental taskquot Myers commentedMyers acknowledges the challenge of launching and growing a vertical industryfocused search engine but believes the distinct user advantages of MeetingPrep to multiple stakeholders can quickly scale quotThrough our researchquot commented Myers quotwe learned that traditional B2B messaging from media companies is ignored search and LinkedIn Learning is ineffective and easily accessible knowledge for selfeducation is unavailable MediaVillage and MeetingPrepcom in tandem make access to ondemand knowledge accessible quick and manageablequotMeetingPrepcom will be promoted through a major outofhome and digital ad campaign targeting brand marketers agencies and students at Historic Black Colleges and Universities quotThe industry39s failure to build retain and develop a diverse workforce can no longer standquot Myers emphasized In 2011 MyersBizNet launched WomenAdvancingorg the first of several initiatives that have been combined under AdvancingDiversityorg and lead the industry39s collective focus on advancing diversity from advocacy to activismMyersBizNet has a 35year history as a trusted and respected researcher analyst advisor predictor of trends and activist for diversity equity and inclusion MediaVillage serves and supports the full media marketing advertising and entertainment ecosystem in an open and unbiased environment unique in an industry with more than 100 sectorspecific trade associations and thousands of competitors and quotfrenemiesquotquotSince founding MediaVillage in 1984 we39ve led the industry in building tools for growth that deliver an essential turnkey tool kit to our member organizationsquot said Myers quotWhen optimized our tools are proven to increase market share and industry growth by focusing on stakeholder education and workforce development Our 2021 focus is on consolidating our leadership in the media and advertising community and modernizing media industry talent and stakeholder educationquotFor more details about MeetingPrepcom and for interviews with Jack Myers please contact DianeMediaVillagecom To learn more about MediaVillage membership contact MaryannMediaVillagecomAbout MediaVillageMediaVillage is the media and advertising community39s B2B Knowledge Center of Excellence Its mission is to advance media industry growth through investments in diversity and education Through our collective impact approach we implement effective and cost efficient B2B growth solutions More than 150 companies organizations and industry leaders are members of the MediaVillage Knowledge Exchange a B2B Solutions Marketplace and Center of Excellence for Advancing Marketing Solutions Diversity and Education Follow mediavillagecomAbout Jack MyersFor more than 40 years MediaVillage founder Jack Myers has been singularly dedicated to identifying developing and introducing solutions to the challenges confronting media and advertising companies As the world39s leading media ecologist he39s a noted expert on generational and gender shifts the impact of technological advances on business economics and the dynamics of business growth and decline Jack is recognized for his leadership as an outspoken activist for advancing online education and investments in a diverse workforce In 1996 he was invited by President and Mrs Clinton to lead a contingent of marketers to the White House Summit on Educational TV His background includes executive roles at CBS Television ABC Radio Metromedia Outdoor Television Production Partners CableOne and UTV Cable Network Follow jackmyersbizAbout AdvancingDiversityorgMediaVillage founder Jack Myers launched AdvancingDiversityorg to advance diversity from advocacy to activism in media marketing and advertising For more than a decade the industry leader has focused on guiding its members to achieve important goals for diverse talent acquisition and retention while also demonstrating that diversity equity and inclusion are positive forces for business growth Programs and initiatives include the annual Advancing Diversity Hall of Honors launched in 2017 1st Five begun in 2014 to focus on helping young people navigate the first years of their careers WomenAdvancingorg a dual mentoring program started in 2011 The Age of Aging featuring expert insights on targeting an underleveraged audience and Future of Men advancing positive gender relationships and tools for fathering For quotThe Case for Education ampamp Diversity as Tools for Business Growth in Marketing ampamp Mediaquot download the White Paper here For more information visit wwwAdvancingDiversityorg and follow AdvDiversity WomenAdvancing 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Launch of MeetingPrep.com Search Disrupts B2B Marketing for Media, Advertising & Entertainment Industry

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