[L]earning Media: General Electric, Red Bull, Porsche, Pfizer & more

General Electric Hosts a 6Second Science Fair on VineAdAge 08072013Do you know what happens when you combine milk food coloring and dish soap GE39s social media campaign will show youBacktoSchool Campaigns Join 39Camp Gyno39 On Viral Video ChartAdage 08082013With all the press attention over the past few weeks it39s no surprise quotCamp Gynoquot landed on the Viral Video Chart with an impressive 46 million views Joining the girls at camp was the first burst of backtoschool ads to hit the chart from Best Buy Nike and Adidas last weekRed Bull39s Xbox Videos Garner 14Minute Engagement RateAdweek 08092013Red Bull has been averaging 14 minutes of consumer engagement via Xbox Live video banners as part of the brand39s current quotWorld of Red Bullquot campaignThe effort debuted on the games platform in May and is running indefinitely per a rep from BrightLine which is helping the beverage firm with the interactive marketing playBeer industry to run branded content during Sunday Brunch ad breaksCampaign 08082013The beer industry has developed a content partnership with Channel 4 that will result in threeminute segments running during ad breaks of the broadcaster39s 39Sunday Brunch39 show The miniepisodes on Channel 4 this Sunday will also be available as a series of quotwebisodesquot on YouTube and LetThereBeBeercomFacebook Fans Determine Design For Limited Edition PorschePSFK 08122013Crowdsourcing has recently dipped its toe into the world of sports cars when more than 54000 Facebook fans became responsible for designing a special edition Porsche 911 Carrera 4S39The Atlantic39 Makes Big Push Into Video With 3 Original SeriesMashable 08122013The Atlantic is making a big push into original video with the launch of three new series this month Two of those series are built around The Atlantic39s younger albeit wellknown editors senior editor Alexis Madrigal who leads the magazine39s technology and science coverage online and in print and senior editor Derek Thompson who covers business for TheAtlanticcomThe Big Brand Theory How Is Social Media Reshaping PfizerSocial Media Today 08122013I had a chance to sit down with Bob Libbey the Head of Digital and Social Communications at Pfizer to discuss some of the topics that you will see at the Social ShakeUp Conference The following is a transcript of our conversationHonda Launches Campaign to Help Save America39s DriveInsAdage 08092013The digital revolutions impact on Hollywood means that driveins 60 years ago a beloved pastime for American families are destined for extinction But one automaker Honda is doing its part to try and save a bit of historyPuma launches global brand push with football hubMarketingWeek 08122013Puma is launching a global football hub where fans can interact with players including Cesc Fabregas and Yaya Toure as it sets in motion plans to rival Nike and Adidas during next year39s World CupVirtually Furnish a Room With IKEA39s Augmented Reality CatalogMashable 08052013Trekking to IKEA is often an exercise in futility The armchairs and bookcases never look as perfect in your cramped apartment as they do in the colorcoordinated showrooms After 15 minutes you39re tired and overwhelmed and you can39t remember what you even came forBrands Find the Link Between Viral Videos and Vending MachinesAdweek 08052013Digitally trickedout vending machines keep popping up around the globe surprising and delighting consumers with new gimmicks and free samples Local goodwill is the endgame if you take the activations at face value But in truth they39re plays for views on YouTubeNew from the Learned Media Blog New Mobile App Create Fun Earned Media 7262013Ever wanted to get a picture standing next to your favorite celebrity Well now you can without even meeting them A new mobile app called Snaps lets you take a virtual picture next to your favorite celebrityIs Native Advertising Helpful for Earned Media 7292013Before marketers invest in native advertising they want to know if it really is an effective method Sites like Buzzfeed and Forbes have been offering native advertising for a while now but people are still skeptical using it Recently The Online Publishers Association set out to research how effective native advertising truly is They got some very interesting results that show overall native advertising is going to be very successfulWater Company Uses Facebook for Philanthropic Earned Media 7292013 ThankYou an Australian water bottle brand that donates a portion of its revenue to food and hygiene efforts in developing nations launched a 2week campaign driven by consumer participation on FacebookIn Tracking Users Pinterest Lays Groundwork for Ad Business 7302013Pinterest is almost ready to reveal a new advertising portion of the popular social media site Pinterest is going to start suggesting pins and boards to users based on previous sites the users have visited It does this by tracking sites that are visited which have the quotPin Itquot button embedded on the siteSnickers Launches New Earned Media Campaign 7312013 Targeting misspelled words is a common practice of search engine optimization often utilized in order to pull in additional traffic While this method does not yield as many impressions these words are less costly than the actual MerrianWebster spelled out version of the wordPinterest Gains Earned Media with New Venture 812013Pinterest has announced that it will now tell users by email when the products they pin go on sale This feature was easy to implement because of Pinterest39s automatic system that updates prices for several major retailers39 productsFacebook Unveils Embeddable Posts for Earned Media 812013Following the introduction of hashtags to its platform in June Facebook added another dimension offering embeddable posts Facebook believes due to this it will be integrated more in public conversations These posts work identically to YouTube and Twitter allowing news outlets and blogs to integrate videos photos and status updates into their contentAngry Tweeters Converse with unitedairlanes Parody Account 852013The creators of UnitedAirlanes realized just last week that dissatisfied United Airlines customers have been expressing their outrage to a parody United Airlines account for months now The account created in May of 2012 tweeted for a month before falling silent until recentlyBritain Spain Battle over Gibraltar via Earned Media 882013A poll was released on Monday following an acceleration of tensions between Spain and Britain regarding the border between Spain and Gibraltar Early voting favored Britain but after 10000 votes were submitted the Spanish media took notice of the poll and it went viral on Twitter and FacebookGetTaxi Ramps up for a Big Apple Launch 8132013GetTaxi is a free app trying to revolutionize the experience of hailing a taxi by allowing its users to order a taxi or black car through the app wherever they are located GetTaxi provides users the ability to pay through the app as well as rate the drivers check out their previous rides and earn loyalty pointsTeens to Facebook We39re Not Interested 8132013With the advent of alternate social platforms such as Instagram Snapchat and Vine Facebook appears to be losing a vital demographic amp8211 the teens In a Mashable Oped written by 13 yearold Ruby Karp she offers insight into the key reasons why teens are slipping away from Facebook

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