The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth.
Ad Week 10.29.13
The classic mistake of failing to understand the needs of a potential customer is the main obstacle preventing startups from forging relationships with brands, either directly with marketers or via their roster shops, according to a panel of leaders from those worlds that gathered at Young & Rubicam this afternoon.
Here are our top tips for executing a stellar campaign from 10 Kickstarter campaign creators.
DEMO Africa is one of the continent's biggest startup events, so it tends to attract the odd news announcement from big players and investors. The latest will see Microsoft announcing a series of partnerships with a number of African incubators.
Up and Running Blog 10.23.13
Here's a simple primer on the basics of business investment for startups
As a marketing and brand elevation specialist, my interest lies in how companies drive growth and achieve long-term success through establishing strong brands. Over the years, I've learned some hard-won lessons of how companies can use marketing to go from start-up to established, successful business.
Young Upstarts 10.25.13
Like it or not, we're in the last few months of 2013. That means it's time to start thinking about how to improve your business for 2014. We've got five essential tools your business needs for the next calendar year, regardless of where you are in your fiscal cycle.
On Startups 10.21.13
There is an unspoken rule: to launch a startup, you need to build a product, and to do that you need someone that can write code. Whether that means chasing down a technical co-founder, learning to code, or even building that "Lean MVP" - the conventional wisdom is that without tech abilities you're nothing more than a dude (or dudette) with a PowerPoint. A growing number of startups, however, are quietly disproving this assumption.
Today at Disrupt Europe, SoundCloud co-founder and CEO Alexander Ljung took the stage to share two new updates and share his thoughts on the music industry, music startups and more.
Halloween's coming, and with it Mischief Night—which means it's the season for pranks. Brands are a little bit ahead of the game, though. They've been pulling pranks for months, with the intention of snagging the attention of often-distracted online observers.
New from the [L]earned Media Blog
As we all know content is key to any marketer, and being able to track Google keyword searches for your content is even more key. Well, this past month, Google announced that it would stop telling publishers and advertisers the top performing keywords that are driving to their site.
The International Content Marketing Summit has recently come out with a video imitating Apple's old "Get a Mac" campaign. In this video, they reaching consumers to picking up girls, demonstrating how you're more likely to "pull loads of girls" using the practices of content marketing rather than traditional media.
Google Analytics is a powerful tool that has the potential to significantly improve your content-marketing campaign at no cost whatsoever. By fully leveraging all the data-driven tools and assets that Google Analytics provides, businesses will be able to construct extremely detailed and focused content that directly affect their customers
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