Learning to "Adult" -- Lesson No. 1

While adulting has become a popular meme over the years Adulting School is no joke Launched in Portland Maine earlier this year this school is attracting Millennials who want to learn things like how to budget their income pay their credit card billsamp160and efficiently manage their time According to data from Pew Research many Millennials are postponing marriage and buying houses later in life As a result many have deprioritized learning some of these life skillsWhile it may seem silly to have to learn some of these things in a special school not knowing how to do them is becoming a real source of stress for the Millennial generation Marketers and brands have responded fullon to what we at Mindshare have identified as the Peter Pan Market catering to the needs of those who are anxious about transitioning into adulthoodAnd while many adult responsibilities are either a hassle or just mundane brands are finding ways to incentivize getting the important things done For example Manulife Canada created a new life insurance policy dubbed Vitality It rewards people for completing healthy activities such as scheduling an annual checkup or taking an exercise classBy appealing to everyone39s inner child brands and marketers can engage consumers through playful marketing tactics or strategies Millennials may resist growing up but at least they39re finding ways to make the process more enjoyableClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this article are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

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Learning to "Adult" -- Lesson No. 1

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Learning to "Adult" -- Lesson No. 1

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