Cannes saw the themes of data-driven marketing and re-imagining creativity once more at the forefront of many seminars and discussions. For every advocate of machine learning, there was an evangelist for brand purpose. Here are the key themes from Cannes that stand to drive brand marketers' growth.
Sean leads communications planning for Zenith. He is the architect of new communication strategies at the network, including Owned First, Zenith’s innovative approach to paid, owned and earned media.
Previously Sean was a longstanding member of th...