Leave the Drama to TeleNovelas and the Media Insights to TRA - DailyTRA

Univision recently broke barriers by surpassing Englishlanguage nets as the highest rated network during primetime on a Monday night among Adults aged 1849 the coveted advertiser demographicWhile the size of the network39s audience is an important factor for advertisers to consider there is also the matter of whether the audience is composed of viewers who will be interested in the advertiser39s message and ultimately buy the advertised products While Univision may be winning by attracting more young people than the other big networks the question remains whether the network39s Spanishspeaking audience is buying the product categories for the brands that advertise in primetime television showsTRA39s patented Media TRAnalyticsamp174 is the only platform that provides advertisers the ability to find The Right Audienceamp174 so they can plan and buy more precise TV advertising plans that improve their ROI Using StoryFinderamp8482 we found that Univision39s La Fuerza del Destino includes a high concentration of Energy Drinks Spirits Beer Diapers and Salty Snacks buyers in their TV audience Advertisers such as Red Bull Budweiser Pampers and Doritos in these categories could leverage this knowledge in their media planning and eliminate wasteful media spending by reallocating their media dollars to the right programs with The Right Audienceamp174 for their products TRA39s Media TRAnalyticsamp174 is changing the wasteful habits of the media industry by helping advertisers agencies and networks buy and sell television media more effectively and efficiently To find out more about Media TRAnalyticsamp174 please visit httpwwwtraglobalcom

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Leave the Drama to TeleNovelas and the Media Insights to TRA - DailyTRA

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