Each legacy B2B publishing dollar lost is being replaced by .46 digital cents gained. Every Content Marketing legacy dollar lost between 2010 and 2025 is being replaced by $3 in executive and corporate brand building. Where should trade media place their bets?
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.