What do your advertisers want? Do they tell you that they “…don’t want to spend money on advertising; they want to sell stuff,” as highly regarded marketing expert and author Rishad Tobaccowala says?
Let’s Get Personal
![Let’s Get Personal](/media/articles/television_dollars_shutterstock_1929317261_1YAHLFv.jpg.550x380_q85_box-144%2C0%2C4949%2C3337_crop.jpg.webp)
What do your advertisers want? Do they tell you that they “…don’t want to spend money on advertising; they want to sell stuff,” as highly regarded marketing expert and author Rishad Tobaccowala says?
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