Let's Practice What We Preach – The Birth of Agency Social - Larry Orell-TargetCast

Every day we work with clients to discover new ways to solve their marketing challenges We suggest a variety of programs from traditional investments to the most innovative social campaigns We enthusiastically encourage the creation of communities to understand the exchange between the brand and the consumer all designed to build business and establish a framework to sustain a long healthy and profitable relationshipWe recommend to our clients that they focus considerable resources and time against social media While only a fraction of the money is spent on social media it is THE topic in the businessThe other day it struck me that we may not be practicing what we preach within our own organizationsWhile we recommend innovative social campaigns to learn more about the consumer about the product and how we can change our efforts to align both are we effectively applying those tenets to help our own businessesEarlier this year I joined TargetCast to manage a new division called TargetCast inside There were many reasons for my decision One of the important reasons was and is We Practice What We Preach We regularly meet to celebrate good news and recognize great work We share ideas that are topical and impact our business lives in small and large groups We create communities around clients around shared personal interests around things that matter to our companyCan we do more Yes and we willBecause we believe that the best ideas emanate from lively and frequent exchanges between people we constantly ask ourselves Do we apply the same spirit of innovation to our own business that we do for clients Do we build communities in the social space within and across departments in our agencies Do you practice what we preach when it comes to incubating ideasWhen was the last time at your companyamp8230 Did people tweet about a great idea they had for a client Did you encourage discussion about a current topic that impacted your business life Did you walk into a colleague39s office to say hello and share a thoughtI challenge everyone to unleash the power and potential of your agency by practicing what you preachPutting this spirit into motion in your company takes hard work We all know how quickly the quotsocialquot space can take on a life of its own It requires a significant commitment to ensure the attitude and content is professional and focused on solutionsOur goal should be to have everyone who enters our business feel the excitement sense of energy and quite candidly the buzz that we all get when things work wellWe are at an inflection point in the media business As the world becomes even more digital and therefore more accountable we face an even greater danger of commoditization To continue to attract the best brightest and most curious talent and have them develop within the business and at our companies we need to encourage healthy and active communication to stimulate the most innovative thinkingWe need to participate and nurture our own quotsocialquot space so that great people with great ideas can flourishSo I urge you to Practice What You PreachJust imagine the possibilitiesLarry Orell is Managing Director of TargetCast tcm He can be reached at lorelltargetcastcomRead all Larry39s MediaBizBloggers commentaries at On TargetCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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Let's Practice What We Preach – The Birth of Agency Social - Larry Orell-TargetCast

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