NYC Television and Video Week kicks off next Monday with a conference on a hot topic of the moment, delivering virtual reality and augmented reality to the masses. That's virtual reality -- as in content moving any direction a consumer wants to see it, with the consumer in the middle of what's being seen, and augmented reality -- as in identifying a place, service or information in the midst of what's being seen. Currently, the one and only way consumers can enjoy the full force of these media is to wear something surrounding their craniums -- headsets or glasses or helmets like Gear VR, Next VR or Oculus -- or through a hand-held object like Google's Cardboard. However, the argument can be made that there are other ways for VR and AR to reach people -- for example, via smart TV sets and TV-making devices, now owned by more than half of all U.S. households according to recent industry research. This idea will be reviewed in great depth at next Monday's event.