Lifestyle Rules at Scripps Networks – Upfront News and Views

Venue Alice Tully Hall on the corner of Broadway and West 65th Stamp160 We39ve come to expect a few things when Scripps is in this house logos of each network on the clear window panes a small outdoor patio near the main entrance on Broadway lots of outdoor and indoor signage featuring personalities from each channel and inside considerable face and snapshot time with a few of those personalities in the lobby This year was no different with the weather outside cooperating In a first appetizers were served prepresentation instead of the same eats before and after the show Inside the hall the stage was arranged the same way as the last few years amp8211 a large video wall with a row of small screens underneath and a podium in the center Grade 4 JacksPresentation Lifestyle content is not just staying afloat in an era of increasing media optionsamp160 It is rising above the fray with more viewers That39s the point key Scripps executives nailed down over and over throughout the hourlong showcase amp160quotWe39re living in an age of disruption where people39s entertainment options are endlessquot declared Jon Steinlauf president of the company39s ad sales and marketing operation amp160quotAnd yet we39ve had the most successful 12 months in our historyquotamp160 All six networks programmed by Scripps increased their viewership throughout 2016 especially with women 2554 amp160Steinlauf attributes this result to familyfriendly formats which both entertain and inspire audiences and in the last two years to producing series featuring children and teens which stimulate coviewing with their parents quotEnvironment mattersquot he went on quotWhere your ad lives is as vital as who it reachesquotamp160 In what may be an Upfront event first Steinlauf called up a pair of yellow emojis one happy the other blankfaced on the video wall amp160quotThis is your brain on Scrippsquot he claimed with the happy emoji quotThis is your brain on everyone elsequot with the other Grade 35 Jacks amp160Pictured below left to right Chief Operating Officeramp160Burton Jablinamp160Chairman President and CEO Ken Lowe Travel Channel host Andrew Zimmern andamp160Jon SteinlaufNews amp160More than 4000 hours of original programming will be offered in the year ahead many of them offshoots of current hit series amp160At HGTV Flip or Flop will give birth to five new series each set in a different location starting with Las Vegas on April 6 amp160Fixer Upper couple Chip and Joanna Gaines will do a Behind the Design spinoff and longrunning House Hunters will launch a show titled Outside the Box in which living spaces are created from abandoned gas stations shuttered movie theaters and the like Food Network39s new series roster includes Guy39s Big Project Guy Fieri searches for the next big foodfromthehighways concept and host Incredible Edible America comedian Jeff Dunham and wife Audrey go on the road looking for the most inventive eats around and Kid Chef Nation where young grillers take their barbecue skills to outdoor festivals amp160After bringing Iron Chef America back to TV in a quotgauntletquot format next month host Alton Brown will disrupt Chopped for a fivepart tournament miniseries involving both mystery science and mystery ingredients Sister service Cooking Channel39s newcomers include Farmers39 Market Flip starts April 20 Monster Food and Late Night Eats Early newcomers on DIY39s lineup Backyard Goldmine April 20 Renovation Realities May 6 featuring Good Morning America weathercaster Ginger Zee and husband Ben Aaron and Amazing Space July 12 Travel Channel will send Expedition Unknown host Josh Gates on a series of new adventures in Legend Has It and send Philippe Cousteau Jr grandson of explorer Jacques Cousteau and wife Ashlan on a hunt for Caribbean Pirate Treasure GAC Great American Country will continue its shift from all countrymusic content to general Americana with Mountain Life and Log Cabin Kings October debut Grade 4 JacksHosts amp160Jon Steinlauf Chief Programming Content and Brand Officer Kathleen Finch pictured at top left with Giada De Laurentiis and Bobby Flay US Programming General Manager Allison Page and Digital Ad Sales Vice President Beth Lawrence shared hosting duties All four were steady at the podium with Finch and Page solid with adlib celebrity interviews In a nice touch Finch congratulated Food personalities Bobby Flay and Giada De Laurentiis on their 2017 Daytime Emmy Award nominations announced a few hours earlier involving their programs Flay for hosting Brunch Bobby39s director Anne Fox for her role in De Laurentiis39 Holiday Handbook special Food Network earned nine Daytime Emmy nominations second among cable networks behind Nickelodeon with 18 three alone in the best culinary program category Travel Channel received two nominations while DIY and HGTV had one apiece Grade 3 JacksStar Time amp160Chip and Joanna Gaines and Bizarre Foods host Andrew Zimmern also got miniinterview time on stage amp160Zimmern made the audience hungry with his comments about Cajun cooking in New Orleans Grade 3 JacksCuisineamp160 There was no shortage of outstanding delectables to pick from all from the creativity of American Table cafe chef and Chopped judge Marcus Samuelsson Best eats vegan chickpea pie pulled pork empanadas with orange chipotle marmalade cool sesame noodle salad with vegetables sesame chicken wontons with white dipping sauce and poke bowls seasoned rice with tofu tuna andor salmon Worst eats shredded gallo chicken flat in the flavor department amp160Note Food ratings are not reflected in the final Jacks scoreamp160 Grade 4 5 JacksData Insight New study from Nielsen using a mix of attitudinal and neuroscience practices to understand how TV program genres impact the effectiveness of ads According to this Scrippscommissioned report commercials running in a lifestyle programming environment score 22 percent higher among all viewers over product interest brand attention interest in more information and purchasing Another outcome the emotional engagement of study participants percent of time spent highly engaged was 94 percent greater for ads placed on Scripps content outperforming drama by 52 percent and sportsnews coverage by 161 percent Grade 35 JacksInnovative Opportunity Using Alexa Google Home and other artificial intelligence devices to engage consumers For example if someone asks Alexa for a recipe showcased on Cooking Channel or Food Network Alexa answers right back with information on that recipe Grade 4 JacksOverall Grade 35 Jacksamp160 On target on every level theme pace balance and relevance to today39s media environment Once again kudos for its closing segment showing how specific advertisers use these channels either to raise product awareness or sales This year39s miniprofiles Moet faucets with HGTV AM Resorts39 tiein with Travel Channel and Volkswagen39s Food Network Star campaign Nice to see how these campaigns incorporated multiple platforms smartphonetabletInternet and social mediaNext up Discovery CommunicationsA quick review of our Jacks systemamp160 5 Jacks amp8211 Excellent 4 Jacks Very Good 3 Jacks amp8211 Good 2 Jacks amp8211Fair 1 Jack amp8211 Poor 0 Jacks Don39t go therePhotos courtesy of Scripps Networks InteractiveClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this article are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

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Lifestyle Rules at Scripps Networks – Upfront News and Views

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