The departure of Linda Yaccarino as the Chairman, Global Advertising and Partnerships for NBCU and her transition to leading the future ad sales strategies and business models as CEO of Twitter carry several implications for the television and digital advertising industry. While Linda's move came after months of rumors and speculation, it was accelerated by industry forces, say many of those who have knowledge of the story-behind-the-story. Here are the implications of Linda's move for NBCU, Twitter and the advertising business.
Linda Yaccarino's Departure from NBCU for Twitter: The Story Behind the Story
