A person can learn more about market trends from a teenager than most business school classes. Case in point, my 15-year-old daughter has opened my mind to an entire new generational experience: YouTube tutorial videos are an absolute go-to source for just about anything.
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As CMO of Outfront Media, Jodi Senese oversees all aspects of marketing including research, advertising and creative services, and is integral in developing new business strategies for the company. Responsible for leading the rebrand of Outfront, she launche… read more