Looking for Do-It-Yourselfers in Your Media Plan? Don’t do-it-yourself; Turn to TRA for Help - DailyTRA

Certain stereotypes can be hard to break When you envision the typical amp8220handypersonamp8221 who tackles their own home improvement and repair tasks odds are youamp8217ll have a good idea of who they are and how you might reach themamp160 One of the tools in your media toolbox should be TRAamp8217s Media TRAnalyticsamp174 which provides insights that are hard to find elsewhere and that break away from a reliance on archaic demographic targeting to help advertisers identify and deliver their true target audienceAmong DoItYourselfers FOX News is a top choice this networkamp8217s rating among DIYers is 41 higher than the networkamp8217s overall rating The Weather Channelamp8217s rating is 32 higher and rounding out the top five are Turner Classic Movies CBS and ABC The fact that HGTV is among the top 10 nets may not be a surprise but Hallmark channel is not only among the top 10 but it beats HGTVamp160 Surprisingly both ESPN and ESPN2 underperform against the DIY target as do Telemundo and UnivisionWant to improve your media ROI with DIYamp160 TRA has the information you needFor more information please visit us at wwwtraglobalcomblog or send an email to dailytratraglobalcom

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Looking for Do-It-Yourselfers in Your Media Plan? Don’t do-it-yourself; Turn to TRA for Help - DailyTRA

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Looking for Do-It-Yourselfers in Your Media Plan? Don’t do-it-yourself; Turn to TRA for Help - DailyTRA

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