On October 2, Lucid Motors opened a Beverly Hills, California "studio" with a service center attached, ahead of its plan to launch next spring the stunning Lucid Air, a very high-performance luxury sedan. To find customers for what is, after all, a new and unfamiliar brand, Lucid is planning to launch 20 such retail centers by the end of next year—in upmarket locations including New York (the meatpacking district), Miami, West Palm Beach, Boston, the D.C. metro area, and other locations around California (which has half of the country's EV [electric vehicle] sales).
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