MadTech Rebrands as MadConnect and Defines A New Category: The Intelligent Connectivity Layer (ICL)

Built to Address the Challenges of Transformationamp8220When we launched MadTech in 2021 we set out to solve the industryamp8217s most complex data and integration challenges for our clientsamp8221 said Bob Walczak founder and CEO of MadConnect amp8220What we learned and customer engagements proved is that connectivity isnamp8217t just part of the solution It is the solution This rebrand reflects the journey weamp8217re already on MadConnect has become the engine behind everything we do with MadConnect Professional Servicesamp8221MadConnect Professional Services ProServe acts as an extension of client teams with data strategy development and engineering resources available to accelerate timetomarket MadConnect powers the solutions implemented by the Professional Services team with ondemand connectivity to platforms and tools across the AdTech and MarTech ecosystemsDefining the Intelligent Connectivity Layer ICLThe average enterprise licenses up to 120 separate platforms many of which donamp8217t natively communicate with one another As a result engineering and DevOps teams spend valuable time building and maintaining integrations while data remains isolated limiting performance orchestration insights and scale Business innovation and AI initiatives stall out as legacy tools are unable to connect seamlessly to large language models LLMs or intelligent agents According to PwCamp8217s Future of AI Report 2025 89 of business leaders say AI success depends on a unified infrastructure And in todayamp8217s uncertain economy organizations need to unlock more value from the tools already in place MadConnect and MadConnect ProServe are purposebuilt for this AIdriven realityMadConnect defines a new category of marketing infrastructure the Intelligent Connectivity Layer ICL that empowers organizations toUnify fragmented tech stacks Fullymanaged platformtoplatform connectivity via APIs batch transfers and native apps so essential marketing functions such as audience activation measurement enrichment and reporting happen automatically without internal engineering liftEnable intelligent automation and AI agents With native support for ModelContext Protocol MCP MadConnect enables rapid platformtoagent connectivity AI agents generate efficiency gains by intelligently executing workflows including creating audiences launching campaigns optimizing bids and pulling reports across systems like Salesforce Snowflake The Trade Desk without rearchitecture or security risksFutureproof marketing operations MadConnect unites platforms and intelligent agents across the advertising and marketing ecosystem making any tech stack connected AIenabled and secure without requiring organizations to spend millions or years rebuilding from scratchStay secure and compliant MadConnect is SOC 2 Compliant and deployed into the client39s environment ensuring data is accessed securely where it lives whether in motion or at rest so organizations remain in control even as they scale automationDeliver Strategy and Execution MadConnect Professional Services helps organizations quickly respond to changing market needs delivering data readiness and strategy development and engineering on demand as well as AIenabled ServicesThis is not a shift in direction itamp8217s an embrace of what MadConnect is The Intelligent Connectivity Layer ICL that unites platforms and intelligent agents across the AdTech and MarTech ecosystem It reflects the reality that MadConnect has become the foundation of the business and the platform around which all value is deliveredamp8220MadConnect isnamp8217t another tool to buy itamp8217s the infrastructure layer that connects everything organizations already ownamp8221 added Walczak amp8220As the demands of AI automation and agility accelerate the future belongs to organizations that simply plug in to connect not build from scratch freeing teams to focus on innovation and growth instead of integrationsamp8221To learn more about how MadConnect powers the future of modern marketing infrastructure visit wwwmadconnectai or contact salesmadconnectaiPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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MadTech Rebrands as MadConnect and Defines A New Category: The Intelligent Connectivity Layer (ICL)

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MadTech Rebrands as MadConnect and Defines A New Category: The Intelligent Connectivity Layer (ICL)

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