Leading general interest and women’s magazine companies have established a strong beachhead in the digital advertising business, according to the new MyersBizNet Advertiser Satisfaction Study. Leading the group is Hearst Magazine Interactive, which was rated positively (4/5 on a 5 point scale) by 77% of respondents to the MyersBizNet Study. In four categories of performance and value, all five of the leading general interest magazine companies included in the study of 29 legacy media companies’ digital efforts generated positive feedback from a majority of respondents.

Hearst Magazines was rated as best of class for “Value for the Investment,” and “Quality Sales Team and Customer Service.” Meredith Media Sales was highest ranked for “Innovation and Market Leadership” and “Premium Content and Audience Quality.” Hearst was also highest rated among the five companies for “Total Digital Audience Reach.” Only the digital sales efforts of Martha Stewart Living Omnimedia were negatively rated in any of the four performance categories, generating positive feedback among only 43% of respondents for “Value for the Investment” and 36% of respondents for “Innovation and Market Leadership.” The MyersBizNet study was conducted among 300 advertiser and agency executives pre-qualified as being involved in the digital media buying/planning/approval process. Full study details are available to MyersBizNet Premium and Platinum Members. For more information on the report, contact Jack Myers at jm@jackmyers.com.

MyersBizNet Advertiser and Agency Media Satisfaction Survey – 2013
Overall Leadership
Five General Interest Magazine Company Digital Organizations   
Ranking Based on % of  Executives Rating Each Organization (with which they have a relationship) 4/5 on a 5-pt. scale 
TOTAL RESPONDENTS          
ORGANIZATION Rank % Rtg 4/5          
Hearst Magazines Interactive 1 76.7%          
Meredith Media Sales 2 73.2%          
Time Inc. Digital Media 3 67.0%          
Conde Nast Entertainment 4 59.9%          
MarthaStewart.com 5 52.5%          
Based on aggregate average top 2 box ratings in four categories: Quality Sales Team and Customer Service; Value for the Investment; Premium Content and Audience Quality; Innovation and Market Leadership. See individual category ratings below.
               
MyersBizNet Advertiser and Agency Media Satisfaction Survey – 2013
Value for the Investment
Five General Interest Magazine Company Digital Organizations   
Ranking Based on % of  Executives Rating Each Organization (with which they have a relationship) 4/5 on a 5-pt. scale 
TOTAL RESPONDENTS          
ORGANIZATION Rank % Rtg 4/5          
Hearst Magazines Interactive 1 79.9%          
Meredith Media Sales 2 68.5%          
Time Inc. Digital Media 3 62.4%          
Conde Nast Entertainment 4 51.6%          
MarthaStewart.com 5 43.3%          
           
MyersBizNet Advertiser and Agency Media Satisfaction Survey – 2013
Innovation and Market Leadership
Five General Interest Magazine Company Digital Organizations         
Ranking Based on % of  Executives Rating Each Organization (with which they have a relationship) 4/5 on a 5-pt. scale 
TOTAL RESPONDENTS          
ORGANIZATION Rank % Rtg 4/5          
Meredith Media Sales 1 79.7%          
Time Inc. Digital Media 2 68.0%          
Hearst Magazines Interactive 3 60.3%          
Conde Nast Entertainment 4 53.7%          
MarthaStewart.com 5 36.4%          
           
MyersBizNet Advertiser and Agency Media Satisfaction Survey – 2013
Premium Content and Audience Quality
Five General Interest Magazine Company Digital Organizations     
Ranking Based on % of  Executives Rating Each Organization (with which they have a relationship) 4/5 on a 5-pt. scale 
TOTAL RESPONDENTS          
ORGANIZATION Rank % Rtg 4/5          
Meredith Media Sales 1 88.7%          
Time Inc. Digital Media 2 83.4%          
Hearst Magazines Interactive 3 75.7%          
MarthaStewart.com 4 65.1%          
Conde Nast Entertainment 5 64.2%          
           
MyersBizNet Advertiser and Agency Media Satisfaction Survey – 2013
Quality Sales Team and Customer Service
Five General Interest Magazine Company Digital Organizations     
Ranking Based on % of  Executives Rating Each Organization (with which they have a relationship) 4/5 on a 5-pt. scale 
TOTAL RESPONDENTS          
ORGANIZATION Rank % Rtg 4/5          
Hearst Magazines Interactive 1 83.3%          
Conde Nast Entertainment 2 71.1%          
Meredith Media Sales 3 67.5%          
Time Inc. Digital Media 4 63.0%          
MarthaStewart.com 5 55.8%          
               
Source: MyersBizNet Annual Survey of Advertising Executive: Legacy Media Companies Digital Organizations. 300 total respondents. 29 total legacy sales organizations were evaluated in the study. A separate study was conducted on 42 digital native media organizations. Conducted September, 2013. Full methodology and full list of included organizations are available by request. Premium and Platinum MyersBizNet Members are receiving full detailed reports. Minimum respondent base is required in each category to be 15.
               

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