Major Political Agency National Media Signs Agreement for Nielsen Voter Ratings

National Media based in Alexandria Va is a leading media buying agency specializing in corporate reputation political and association campaigns The company researches plans and manages media campaigns across all mediums for its clients to ensure that key messages reach the right audiencesNielsen39s complete measurement and comprehensive geographic coverage including overtheair homes provides a representative view of personslevel viewing by age ethnicity and behavior and ensures the opportunity to reach key voter segments Only Nielsen offers a holistic and representative view of local audiences delivering monthly voter based insights that are based on person39slevel data In addition Local Nielsen Media Impact provides agencies with unparalleled ability to understand how different combinations of media can deliver media KPIs such as reach frequency and GRPs in local markets for standard buying demographics as well as specific consumer targetsquotAs the race for November39s election continues to accelerate and media habits evolve it39s vital for agencies to have accurate and timely information on how voters are consuming mediaquot said Adam Wise Vice President at National Media Research Planning ampamp Placement quotOur team has confidence that Nielsen Voter Ratings will provide an improved view of key audiencesquotquotWe are pleased to continue to broaden our relationship with National Mediaquot said Dan Malmed Managing Director Regional Agency Team at Nielsen quotWe look forward to empowering National Media with true local crossmedia planning including radio giving them a comprehensive understanding of how potential voters consume media in this 2020 election cyclequotIn January Nielsen announced the launch of an enhanced crossplatform version of its syndicated solution Nielsen Voter Ratings expanding it to 208 markets which enables media buyers and sellers to more effectively reach and understand the media preferences of potential voters Rooted in national and local TV audio and digital currency data and leveraging the power of national voter registration data Nielsen Voter Ratings combines advanced meter technology big data peoplepowered panels and voter registration data to provide monthly voter based insights based on persons level data Nielsen Voter Ratings feature scale coverage and representation of all voter and viewer types in 208 markets including broadcast only and overthetop homes an important segment of the viewing populationLast year Local Nielsen Media Impact Local NMI a solution that provides unparalleled local media planning and crosschannel optimization across local TV radio and digital announced that it expanded to include 19 additional markets Local NMI enables agencies advertisers and media sellers to plan media for advanced audience segments in 44 designated market areas DMAsamp8212inclusive of all 48 Portable People Meter PPM metrosamp8212representing 25 Local People Meter and now 19 TV Set Meter markets In addition Local NMI expanded in December of last year to include digital as a media type for planningAbout NielsenNielsen Holdings plc NYSE NLSN is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide Nielsen is divided into two business units Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and growOur approach marries proprietary Nielsen data with other data sources to help clients around the world understand what39s happening now what39s happening next and how to best act on this knowledgeAn SampampP 500 company Nielsen has operations in over 100 countries covering more than 90 of the world39s population For more information visit wwwnielsencomClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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Major Political Agency National Media Signs Agreement for Nielsen Voter Ratings

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Major Political Agency National Media Signs Agreement for Nielsen Voter Ratings

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