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Make the CMO Position Successful. Five Secrets Revealed. - Walter Sabo

By Walter Sabo April 24, 2012 Thought Leaders Archives
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The joke between CMO's is that their job has less tenure than a boy band. The Chief Marketing Officers I've met are wicked smart and highly effective idea-sellers. The reason CMO's are desperately challenged in holding on to their jobs is rooted in the nature of their lines of reporting.

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Walter Sabo

Walter Sabo is the Chairman of Sabo Media, a company that offers executive-on-demand services. He has worked on-site to build out new digital content platforms such as Sirius/XM. His team was the first to discover the marketing clout of web stars, Internet... read more

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