With the ongoing softness in the economy it's no surprise that brands are looking for any edge possible to maximize every marketing dollar they spend to increase market share. In that regard, every consumer interaction with a brand should be an invitation to dig deeper and go from a passive recipient to an active participant. It should be a welcome diversion from the everyday - one that intrigues, entertains, stimulates conversation and creates an emotional bond over time.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.