Amid the competition among broadcast and cable channels for chunks of an estimated $10 billion-plus in Upfront spending, there's an equally fierce romp for another formidable pot of money underway. Just like the broadcast and cable nets, the big players in this episode made their best pitch to the ad community this past week at public Upfront events in New York.
MANO-A-MANO POR LOS DOLARES GRANDES (Mano-A-Mano For Those Grand Dollars)
