Cross MediaWorks’ Chief Technology Officer Stephanie Mitchko and Senior Vice President of Sales Rick Beispel are two industry veterans who know the intricacies of television buying platforms. Their new venture, a revamp and rebrand of ad platform company TelAmerica, is poised to shake up what we may now think of as unwired networks and addressable advertising.
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Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more