March Madness is a curious event. It’s almost patriotic in the way that big segments of the country come together to fill out brackets -- nearly 37 million people in 2022 -- and then pay attention to the tournament to see how they do. Don’t really know how a bracket works? Doesn’t matter. Don’t have a favorite team? Doesn’t matter. Don’t know a Wildcat from a Bearcat, or a Bulldog from a Horned Frog, or a Blue Devil from a Demon Deacon? Doesn’t matter. Fill out your bracket and let’s go watch some basketball.
March Madness: Big Games, Big Audiences
