We are fortunate to be involved in the time of the great expansion of media. But with this great expansion comes measurement challenges and Nielsen has been grappling with how to calculate cross platform behavior so that it can be an independent measurement on a single platform. Their solution is the recently launched Nielsen One which is, according to David Kenny, Nielsen's chief executive officer and chief diversity officer, "a single cross-media solution to drive comparable and comprehensive metrics across all platforms."
Market Response to Nielsen One: diComo, Kassan, McDonald, Yaccarino, Jankowski, Walpert Levy
![Market Response to Nielsen One: diComo, Kassan, McDonald, Yaccarino, Jankowski, Walpert Levy](/media/articles/Data_monitor-1307227_1280_pixabay_GTLqcLK.jpg.550x380_q85_box-0%2C0%2C1280%2C888_crop.jpg.webp)